I was two days on the job. (Two!) And was asked to run the State Farm pitch—defending a
piece of business that had been with the agency for over 70+ years. No pressure.
We won it. And we did so audaciously. By asking the client “what could
your brand look like with an entirely new tagline?” (A tagline, mind you, that DDB had created.
A tagline that had been in existence for upwards of 40 years.)
So what did it look like?
Well, for our client, it looked like a 262% increase in brand consideration.
And an influx of 15M+ auto policy leads that resulted in 400,000 new policies.
For the agency, it looked like more industry accolades in 4 years than State Farm had ever received,
including Cannes Lions, LIAs, Clios, ADCs and more.
And for my mom and dad, watching from their couch, it looked like this:
Launch Anthem
Directors: Hoffman/Metoyer
Product Spots
Director: Jim Jenkins
Aaron Rodgers Spots
Director: Wayne McClammy
