Aaron Rodgers has two agents. His sports agent and his State Farm agent. Which one is his favorite?
That depends on who you ask.
RECOGNITION: Silver Clio (Integrated Campaign)
DIRECTOR: Tim Godsall
BROADCAST
TV SYNC SOCIAL
Anyone who saw the broadcast was fed unique content in their social feeds that expanded the story.
We shot over 70+ pieces of content, creating a fully-immersive, multi-screen experience:
DOUBLE BOX BROADCAST
This is a fairly new media being used to run commercials in game on Fox, CBS, and NBC. Rather than just run our spots, we shot contextual content (a first for any brand) that made it seem like the agents were at the game. We also got the networks to agree to cut to Aaron on the field whenever they ran.
Live Appearance - Bears vs. Packers
